Bold Halo Privacy Policy
Bold Halo
Privacy Policy
Last Updated: May 19, 2025
This Privacy Policy describes how Bold Halo ("we," "us," or "our") collects, uses, and protects the personal information of individuals ("you" or "your") who interact with our services, website, and communications. By engaging with Bold Halo, you acknowledge the practices described in this policy.
Information We Collect
Bold Halo collects personal information that you voluntarily provide, as well as information gathered automatically when you interact with our website, advertisements, or communications. The categories of personal information we may collect include:
Contact Information: First and last name, email address, phone number (including mobile number), and mailing address.
Business Information: Company name, industry type, business location, and services of interest.
Communication Data: Records of SMS messages, emails, and other communications exchanged with Bold Halo, including message timestamps and delivery status.
Appointment Information: Scheduling preferences, availability, and records of booked consultations or calls.
Lead and Inquiry Data: Information submitted through contact forms, landing pages, or advertising lead forms, including responses to qualifying questions.
Device and Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data collected automatically when you visit our website.
Advertising Interaction Data: Engagement data from Facebook and Instagram ad campaigns, including ad clicks, form fills, and conversion events.
How We Collect Information
We collect personal information through the following channels:
Website Forms: Contact, inquiry, and lead capture forms hosted on our website or on landing pages we operate.
Facebook and Instagram Lead Ads: When you submit information through our paid advertising campaigns on Meta platforms.
Appointment Booking: When you schedule a call or consultation through our booking system.
SMS Opt-In: When you provide your mobile phone number and affirmatively consent to receive text messages from Bold Halo.
Direct Communication: When you contact us by phone, email, or text message.
Cookies and Tracking Technologies: Automatically via cookies, pixels, and tracking scripts when you visit our website or interact with our advertisements.
GoHighLevel CRM Platform: Through automated workflows, form submissions, and contact records managed within our CRM system.
How We Use Information
Bold Halo uses the personal information we collect for the following purposes:
To respond to your inquiries and deliver the services you requested.
To schedule and confirm appointments, consultations, or discovery calls.
To send SMS messages, emails, and other communications related to your inquiry or engagement with our services.
To manage our advertising campaigns and improve their performance on Meta platforms.
To create and optimize ad creatives for our clients' campaigns (roofing, remodeling, and other home service businesses).
To analyze website traffic and user behavior to improve our website and service offerings.
To maintain records of communications and interactions within our CRM system.
To comply with applicable legal obligations.
Consent is not a condition of purchase. You are never required to provide your phone number or opt into SMS communications in order to receive services from Bold Halo.
SMS & Communications
Bold Halo uses SMS text messaging as a communication channel to follow up with leads, confirm appointments, and deliver service-related updates. The following terms apply to all SMS communications from Bold Halo.
How You Opt In
You may opt in to receive SMS messages from Bold Halo by:
Submitting your mobile phone number through a web form or landing page that includes clear SMS consent language.
Submitting a Meta lead ad form that includes SMS opt-in disclosure.
Texting a designated keyword to our business number as instructed.
Verbally or in writing agreeing to receive SMS communications during a consultation or onboarding process.
Types of Messages You May Receive
Once you have opted in, you may receive SMS messages including:
Appointment confirmations, reminders, and rescheduling notifications.
Follow-up messages related to your inquiry or lead submission.
Service updates, campaign status notifications, and business-related communications.
Responses to questions you have sent us via SMS.
Message Frequency and Rates
Message frequency may vary depending on the nature of your engagement with Bold Halo. Message and data rates may apply depending on your mobile carrier and plan.
Opt-Out Instructions
You may opt out of receiving SMS messages from Bold Halo at any time by replying STOP to any text message you receive from us. After opting out, you will receive a single confirmation message and no further SMS messages will be sent to your number, unless you re-opt in.
Help Instructions
If you need assistance, reply HELP to any SMS from Bold Halo, or contact us directly at [email protected] or by calling +381 63 490 463.
SMS consent and opt-in data collected by Bold Halo will never be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services required to deliver your messages.
Your consent to receive SMS messages is never a condition of purchasing or receiving any services from Bold Halo.
Data Sharing Policy
Bold Halo is committed to protecting your personal information. We do not sell, rent, trade, or share your personal data with third parties for their own marketing or promotional purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We may share personal information only in the following limited and clearly defined circumstances:
Service Providers: We may share information with trusted vendors who assist us in operating our business — such as SMS delivery providers, CRM platforms, and appointment scheduling tools — solely to perform services on our behalf. These providers are contractually prohibited from using your data for any purpose other than providing services to Bold Halo.
SMS Aggregators and Carriers: To deliver text messages to your device, your mobile number and message content must be processed by SMS aggregators and wireless carriers. This is strictly limited to message delivery and does not include any marketing use of your data.
Legal Obligations: We may disclose your information when required by law, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Bold Halo, our clients, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction. You will be notified if your information becomes subject to a different privacy policy.
Under no circumstances does Bold Halo sell, rent, or share your personal data — including your phone number or SMS consent — with any affiliate, partner, or third party for advertising, marketing, or promotional purposes.
Cookies & Tracking Technologies
Bold Halo uses cookies and similar tracking technologies on our website to improve functionality, analyze usage, and support our advertising campaigns.
Types of technologies we use:
Essential Cookies: Required for the basic functioning of our website, such as maintaining session state and form functionality.
Analytics Cookies: Used to collect aggregated data on website traffic, page performance, and visitor behavior, helping us improve our content and services.
Advertising Pixels: We use the Meta Pixel (Facebook/Instagram) to track conversions from our paid advertising campaigns, build custom audiences, and optimize ad delivery. This pixel may collect data about your activity on our website and link it to your Facebook or Instagram profile.
Retargeting Technologies: We may use cookies or pixels to display relevant advertisements to users who have previously visited our website.
Most web browsers allow you to control cookies through their settings. You can also opt out of interest-based advertising through the Digital Advertising Alliance or the Your Online Choices platform. Please note that disabling cookies may affect the functionality of our website.
Data Security Practices
Bold Halo takes the security of your personal information seriously. We implement appropriate technical and organizational safeguards to protect your data from unauthorized access, disclosure, alteration, and destruction. These measures include:
Encrypted data transmission using SSL/TLS protocols.
Access controls limiting data access to authorized personnel only.
Use of reputable third-party platforms with established security certifications.
Regular review of our data handling practices and security procedures.
While we take reasonable steps to secure your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to protecting your information to the best of our ability.
Data Retention
Bold Halo retains personal information for as long as necessary to fulfill the purposes for which it was collected, including providing services, maintaining business records, and complying with applicable legal obligations.
Specifically:
Lead and contact information is retained for the duration of the business relationship and for a reasonable period thereafter for record-keeping purposes.
SMS opt-in records and communication logs are retained as required by applicable telecommunications regulations and industry compliance standards.
Appointment and scheduling data is retained for the period necessary to fulfill the engagement and for follow-up purposes.
When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it. You may request deletion of your data at any time by contacting us at [email protected].
Third-Party Services
Bold Halo uses GoHighLevel as our primary CRM, funnel builder, automation platform, and communications system. GoHighLevel acts as a data processor on our behalf and handles:
Storage and management of contact records and lead data.
SMS and email message delivery and conversation tracking.
Automated follow-up workflows and pipeline management.
Appointment scheduling and calendar integrations.
Form submissions and landing page data capture.
GoHighLevel processes data under contract with Bold Halo and is prohibited from using your data for purposes beyond delivering services to us. GoHighLevel's own privacy practices are governed by their privacy policy, available at gohighlevel.com/privacy-policy.
We also utilize Meta Platforms (Facebook and Instagram) to run paid advertising campaigns. When you interact with our ads or submit a lead form on Meta platforms, your data is subject to Meta's Privacy Policy in addition to this policy. We use Meta's advertising tools to generate and receive leads on behalf of ourselves and our clients, and we use the Meta Pixel to track and optimize campaign performance on our website.
Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information. These may include:
Right to Access: The right to request a copy of the personal information we hold about you.
Right to Correction: The right to request that we correct any inaccurate or incomplete personal information.
Right to Deletion: The right to request that we delete your personal information, subject to applicable legal obligations.
Right to Withdraw Consent: The right to withdraw consent for SMS communications or other data processing activities at any time without affecting the lawfulness of prior processing.
Right to Opt Out of Sale: Bold Halo does not sell personal information. However, if you reside in a jurisdiction with opt-out rights (such as California under CCPA), you may contact us to exercise those rights.
Right to Data Portability: In certain jurisdictions, the right to receive your personal data in a structured, machine-readable format.
To exercise any of these rights, please contact us at [email protected]. We will respond to verifiable requests in accordance with applicable law, typically within 30 days.
If you are a resident of Canada, you may also have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) or applicable provincial privacy legislation.
Opt-Out Instructions
You have the right to opt out of any type of communication from Bold Halo at any time:
SMS Messages: Reply STOP to any text message from Bold Halo to be immediately removed from our SMS list. For assistance, reply HELP or email [email protected].
Email Communications: Click the "Unsubscribe" link found at the bottom of any email, or contact us directly at [email protected].
All Communications: Contact us directly at [email protected] or call +381 63 490 463 to request removal from all marketing communications.
Advertising: You may opt out of personalized advertising on Facebook and Instagram through your account's ad preferences settings, or through the Digital Advertising Alliance at optout.aboutads.info.
Opt-out requests for SMS messages are processed immediately. Other communication opt-outs will be honored within 10 business days.
Children's Information
Bold Halo's services are intended solely for individuals who are 18 years of age or older. We do not knowingly collect, solicit, or process personal information from children under the age of 13 (or 16 where applicable under GDPR or Canadian law).
If you believe that a child under the applicable age has provided us with personal information without parental consent, please contact us immediately at [email protected] and we will take prompt steps to delete such information from our records.
Changes to This Policy
Bold Halo reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, or legal obligations. When we make material changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued interaction with Bold Halo following any changes constitutes your acceptance of the updated policy.
If changes are significant, we may also notify you directly via email or SMS (if you are subscribed) where appropriate.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact Bold Halo using the details below:
Business Name: Bold Halo
Email: [email protected]
Phone: +381 63 490 463
Address: Ulica Zage Malivuk, Serbia
We are committed to addressing your privacy concerns promptly and transparently.
Bold Halo
Privacy Policy · Last Updated: May 19, 2025 · [email protected]